#34: Charlotte Luer at LJHFM - PrimeAlpha Visionaries & Innovators Series: Why PR Matters in Alternatives

Why PR Matters in Alternatives with Charlotte Luer at LJHFM.

Welcome to PrimeAlpha's interview series where we will share insights from industry practitioners discussing their journey and their discoveries. In 2002, Charlotte was recruited away from a marketing/PR fund to work full-time for one of her clients – a fund of hedge funds based in New York City and Naples, Florida. Several years later, the marketing team spun out and formed a separate firm to meet the needs of the fund managers and private investors with which the fund of funds was invested. Flash forward to 2021 and Charlotte is working with PrimeAlpha to help our clients achieve significant revenue growth via tailored marketing and PR campaigns.